Despite posting weak sales, PepsiCo Inc. plans a makeover for its Gatorade brand, renaming the famous sports drink brand "G" and shrinking its lightning bolt logo. According to PepsiCo's Americas Beverage chief Massimo d'Amore, the makeover is a follow up of the company's recent campaign for Gatorade dubbed as "G," which ranked high "on the coolness factor" in an internal research done by the company. The campaign already started in the U.S. by running a TV teaser during the SuperBowl partnered with various online and print ads.
Gatorade Sports a New Name
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